Sunday, April 17, 2011

Sour is the new hoppy.

Hang around your local bar or beer store long enough chances are you will hear the following statement: “sours are the new hoppy.” Do you believe it? Not quite sure myself, I have been enjoying the style for the last few months exclusively, and I understand sours are not new. Additionally, they are not taking over the hoppy beer market. I believe sours represent an expansion of the American sophistication. We are searching for new styles and new flavors. Sours fulfill the void.  Simply put, the average beer drinker may think sour beer represent liquid vinegar, but for the craft beer drinker sours are a welcome slap to the face if you’re close to hitting your ‘beer wall.’ New and exciting sours are here to stay.
 
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